Contents
Journal Articles
- Drossos D. and Fouskas K.
Factors affecting people's attitudes toward mobile advertising services.
International Journal of Mobile Communication, 2010.
- Drosos D., Fouskas K.,
Kokkinaki F., and Papakyriakopoulos D.
Advertising on the internet: Perspectives from advertising agencies and
marketing managers.
International Journal of Internet Marketing and Advertising
(IJIM&A), 2010.
- Karaiskos D.C., Drossos
D., Tsiaousis A.S., Giaglis G.M., and Fouskas K.
Data services usage intention via mobile networks.
Behaviour & Information Technology, 2010.
- Drossos D. and Giaglis G.
Reviewing mobile marketing research to date: Towards ubiquitous marketing.
Handbook of Research on Mobile Marketing Management, 2009.
- Dimitris Drossos,
Dimitris Karaiskos, Alexandros S. Tsiaousis, and George M. Giaglis.
Affective and social determinants of mobile data services adoption.
Behaviour and Information Technology, 2009.
- D. Drossos, G. M.
Giaglis, G. Lekakos, F. Kokkinaki, and M. Stavraki.
Determinants of
effective sms advertising: An experimental study.
Journal of Interactive Advertising, 7(2), 2007.
- D. Drossos, G.M.
Giaglis, G. Lekakos, F. Kokkinaki, and M Stavraki.
Determinants of effective sms advertising: An experimental study.
Journal of Interactive Advertising, 7(2), 2007.
- Drossos D. and Giaglis G.
Factors that influence the effectiveness of mobile advertising: The case of
sms.
Lecture Notes in Computer Science, 2005.
- Fouskas K. and
D. Drosos.
The role of industry perceptions in competitive responses.
Industrial Management and Data Systems, 2005.
- P. Kavassalis,
N. Spyropoulou, D. Drossos, V. Mitrokostas, G. Gikas, and A. Hatzistamatiou.
Mobile permission marketing - framing the market inquiry.
International Journal of Electronic Commerce, 8(1):55, 2003.
Conference Publications
- Drossos D. and Fouskas
K.
Mobile advertising: Product involvement and its effect on intentions to
purchase.
In Proceedings of the th International Conference on Mobile Business and
the 9th Global Mobility Roundtable (ICMB/GMR 2010), June 13-15 2010.
- Drossos D. and Fouskas K.
Advertising on the internet: Perspectives from advertising agencies and
advertisers.
In Proceedings of the 4th Mediterranean Conference on Information Systems
(MCIS), 25-27 September 2009.
- Karaiskos D.C., Drosos D.,
Tsiaousis A.S., and Giaglis G.M.
Cognitive and affective antecedents of mobile data services usage intention.
In Proceedings of the 12th Pan-Hellenic Conference on Informatics
(PCI), August 28-30 2008.
- D. Drossos, G.M.
Giaglis, and G. Lekakos.
An empirical assesment of factors that influence the effectiveness of sms
advertising.
In Proceedings of the 40th Hawaii International Conference on System
Sciences (HICSS), January 3-6 2007.
- D. Drosos,
A. Vrechopoulos, and I. Ferles.
Predicting the 'click-through rate' performance of banner advertisements on the
web.
In European Marketing Academy Conference., May 24-26 2006.
- D. Drossos and
G.M. Giaglis.
Mobile advertising effectiveness: an exploratory study.
In Proceedings of the 5th International Conference on Mobile Business
(ICMB), June 26-27 2006.
- Kontogianni E., Lafka T.,
Mallios N., Priftis E., and Drossos D.
Electronic advertising in greece: Factors that influence banners click through
rateelectronic advertising in greece: Factors that influence banners click
through rate.
In 3rd Student Conference on Management Science and Technology,
May 10 2006.
- Drossos D. and Giaglis
G.
Measuring mobile advertising effectiveness.
In Proceedings of the 2nd Student Conference on Management Science and
Technology, May 18 2005.
- D. Drossos and G.M
Giaglis.
Factors that influence the effectiveness of mobile advertising: The case of
sms.
In Proceedings of the 10th Panhellenic Conference on Informatics,
November 11-13 2005.
- D. Drossos, G. Marias,
and D. Gouscos.
M-gov: A proposed architecture for mobile government transactions.
In Proceedings of the 1st Euro Conference on Mobile Government,
July 10-12 2005.
- D. Drossos and
G.M. Giaglis.
Towards a classification framework of factors influencing mobile messaging
advertising effectiveness.
In Proceedings of the 3rd International Conference on Mobile
Business, July 11-12 2004.
- D. Drossos, M. Bina,
K. Manikas, T. Manolatos, and G.M. Giaglis.
Wlans in athletics: An empirical investigation into user perceptions and system
architecture critical components.
In Proceedings of the 1st International Conference on Econometrics of
Sports, September 10th 2004.
- D. Drossos, E. Tzitzi,
and G.M. Giaglis.
Mobile youth: a socio-cultural perspective.
In Proceedings of the 1st Student Conference on Management Science and
Technology, March 17 2004.
- P. Kavassalis,
N. Spyropoulou, D. Drossos, V. Mitrokostas, G. Gikas, and A. Hatzistamatiou.
Mobile permission marketing - framing the market inquiry.
In 13th International Telecommunications Society's (ITS) European
Regional Conference, September 2002.
Working Papers
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