Dr. Dimitris Drossos : Publications

Contents

Journal Articles

  • Drossos D. and Fouskas K. Factors affecting people's attitudes toward mobile advertising services. International Journal of Mobile Communication, 2010.

  • Drosos D., Fouskas K., Kokkinaki F., and Papakyriakopoulos D. Advertising on the internet: Perspectives from advertising agencies and marketing managers. International Journal of Internet Marketing and Advertising (IJIM&A), 2010.

  • Karaiskos D.C., Drossos D., Tsiaousis A.S., Giaglis G.M., and Fouskas K. Data services usage intention via mobile networks. Behaviour & Information Technology, 2010.

  • Drossos D. and Giaglis G. Reviewing mobile marketing research to date: Towards ubiquitous marketing. Handbook of Research on Mobile Marketing Management, 2009.

  • Dimitris Drossos, Dimitris Karaiskos, Alexandros S. Tsiaousis, and George M. Giaglis. Affective and social determinants of mobile data services adoption. Behaviour and Information Technology, 2009.

  • D. Drossos, G. M. Giaglis, G. Lekakos, F. Kokkinaki, and M. Stavraki. Determinants of effective sms advertising: An experimental study. Journal of Interactive Advertising, 7(2), 2007.

  • D. Drossos, G.M. Giaglis, G. Lekakos, F. Kokkinaki, and M Stavraki. Determinants of effective sms advertising: An experimental study. Journal of Interactive Advertising, 7(2), 2007.

  • Drossos D. and Giaglis G. Factors that influence the effectiveness of mobile advertising: The case of sms. Lecture Notes in Computer Science, 2005.

  • Fouskas K. and D. Drosos. The role of industry perceptions in competitive responses. Industrial Management and Data Systems, 2005.

  • P. Kavassalis, N. Spyropoulou, D. Drossos, V. Mitrokostas, G. Gikas, and A. Hatzistamatiou. Mobile permission marketing - framing the market inquiry. International Journal of Electronic Commerce, 8(1):55, 2003.

Conference Publications

  • Drossos D. and Fouskas K. Mobile advertising: Product involvement and its effect on intentions to purchase. In Proceedings of the th International Conference on Mobile Business and the 9th Global Mobility Roundtable (ICMB/GMR 2010), June 13-15 2010.

  • Drossos D. and Fouskas K. Advertising on the internet: Perspectives from advertising agencies and advertisers. In Proceedings of the 4th Mediterranean Conference on Information Systems (MCIS), 25-27 September 2009.

  • Karaiskos D.C., Drosos D., Tsiaousis A.S., and Giaglis G.M. Cognitive and affective antecedents of mobile data services usage intention. In Proceedings of the 12th Pan-Hellenic Conference on Informatics (PCI), August 28-30 2008.

  • D. Drossos, G.M. Giaglis, and G. Lekakos. An empirical assesment of factors that influence the effectiveness of sms advertising. In Proceedings of the 40th Hawaii International Conference on System Sciences (HICSS), January 3-6 2007.

  • D. Drosos, A. Vrechopoulos, and I. Ferles. Predicting the 'click-through rate' performance of banner advertisements on the web. In European Marketing Academy Conference., May 24-26 2006.

  • D. Drossos and G.M. Giaglis. Mobile advertising effectiveness: an exploratory study. In Proceedings of the 5th International Conference on Mobile Business (ICMB), June 26-27 2006.

  • Kontogianni E., Lafka T., Mallios N., Priftis E., and Drossos D. Electronic advertising in greece: Factors that influence banners click through rateelectronic advertising in greece: Factors that influence banners click through rate. In 3rd Student Conference on Management Science and Technology, May 10 2006.

  • Drossos D. and Giaglis G. Measuring mobile advertising effectiveness. In Proceedings of the 2nd Student Conference on Management Science and Technology, May 18 2005.

  • D. Drossos and G.M Giaglis. Factors that influence the effectiveness of mobile advertising: The case of sms. In Proceedings of the 10th Panhellenic Conference on Informatics, November 11-13 2005.

  • D. Drossos, G. Marias, and D. Gouscos. M-gov: A proposed architecture for mobile government transactions. In Proceedings of the 1st Euro Conference on Mobile Government, July 10-12 2005.

  • D. Drossos and G.M. Giaglis. Towards a classification framework of factors influencing mobile messaging advertising effectiveness. In Proceedings of the 3rd International Conference on Mobile Business, July 11-12 2004.

  • D. Drossos, M. Bina, K. Manikas, T. Manolatos, and G.M. Giaglis. Wlans in athletics: An empirical investigation into user perceptions and system architecture critical components. In Proceedings of the 1st International Conference on Econometrics of Sports, September 10th 2004.

  • D. Drossos, E. Tzitzi, and G.M. Giaglis. Mobile youth: a socio-cultural perspective. In Proceedings of the 1st Student Conference on Management Science and Technology, March 17 2004.

  • P. Kavassalis, N. Spyropoulou, D. Drossos, V. Mitrokostas, G. Gikas, and A. Hatzistamatiou. Mobile permission marketing - framing the market inquiry. In 13th International Telecommunications Society's (ITS) European Regional Conference, September 2002.

Working Papers


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