The ESTIA project aims to provide the means for mass adoption of Business-to-Consumer (B2C) E-Commerce in the tourism sector. The project is introducing value-added services over the next generation access medium of E-Business: Mobile Networks, in order to efficiently support individuals and vendors in the tourism economy. More specifically, this project provides the following tools and services:

1. Easy and cost efficient access to travel information (and all associated info) during the actual holiday trip.
2. Brokering tools and platforms for locating, reserving and purchasing domestic products & services better matching their needs.
3. Personalised services including recommendation and bundling services that best complements their tourist plan and schedule and matches their tourist identity and travel profile.
4. On line virtual communities of groups of people that belong to their target segment, traveling along them that build virtual trails in order to be easy located from other un-informed travellers and people at home.